COMMUNICATION
Communication is the activity of
conveying information through the exchange of thoughts,
messages, or information, as by speech, visuals, signals, writing, or behavior.
Communication is defined by de Valenzuela as “any act by which one
person gives to or receives from another person information about that person's
needs, desires, perceptions, knowledge, or affective states. Communication may
be intentional or unintentional, may involve conventional or unconventional
signals, may take linguistic or nonlinguistic forms, and may occur through
spoken or other modes.”[1]
Communication requires a sender, a message, and a
recipient, although the receiver need not be present or aware of the sender's
intent to communicate at the time of communication; thus communication can
occur across vast distances in time and space. Communication requires that the
communicating parties share an area of communicative commonality. The
communication process is complete once the receiver has understood the message
of the sender
The main components of communication process are as
follows:
- Sender / Encoder - Sender / Encoder is a person who sends the message. A sender makes use of symbols (words or graphic or visual aids) to convey the message and produce the required response. For instance - a training manager conducting training for new batch of employees. Sender may be an individual or a group or an organization..
- Medium - Medium is a means used to
exchange / transmit the message. The sender must choose an appropriate
medium for transmitting the message else the message might not be conveyed
to the desired recipients. The choice of appropriate medium of
communication is essential for making the message effective and correctly
interpreted by the recipient.
- Recipient / Decoder - Recipient / Decoder is a
person for whom the message is intended / aimed / targeted. The degree to
which the decoder understands the message is dependent upon various
factors such as knowledge of recipient, their responsiveness to the
message, and the reliance of encoder on decoder.
- Feedback - Feedback is the main component of communication process as it permits the sender to analyze the efficacy of the message. It helps the sender in confirming the correct interpretation of message by the decoder. Feedback may be verbal (through words) or non-verbal (in form of smiles, sighs, etc.). It may take written form also in form of memos, reports, etc.
ADVANTAGES
Verbal Communication :
1. Saving of Time
The greatest advantages of verbal communication, is saving of time. Under this system of communication the messages are communicated immediately without consuming any time. Verbal communication is the only way out during urgent condition and when immediate action is necessary.
2. Saving of Money
As there is no formal method of communicating the message, no help of any particular media of communication is taken, this type of communication saves a lot of money.
3. More Effective
As there is direct touch of the sender of message with the receiver of message these messages prove to be more effective. The sender of message can also exercise his personal influence over the receiver of message.
4. Knowledge of Reaction of Message
An important advantage of verbal communication is that under this method of communication, the sender of message can judge the reaction of the message on its receiver. He comes to know whether the receiver of the message will follow it or not.
5. Clear Doubts
Verbal Communication is also better form the point of view that the doubts regarding the message, if any, between the sender and the receiver of message can immediately be cleared and the receiver of the message can immediately get the explanations regarding any point or the message.
6. Increase in Productivity and
Efficiency
Verbal communication is more effective. It increases the productivity and efficiency of workers because they clearly understand it and follow it
SUBMITTED BY : ANSHIKA CHATURVEDI
ENROLL NO : A2305212445
SECTION : 2CSE 7
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